The Story of our Name
by Shelby A Robert, III
As you might guess, with two first names, getting people to get my name right over the years has been something of an ongoing struggle. The name has been butchered by inattentive clerks in more ways than anyone can count. The worst of these I received about 35 years ago. It was a piece of promotional mail addressed to "Ms Shelly A Rabbit III". I thought the mistake was hysterical, and told myself that some day I would name a company for "Shelly Rabbit".
Shelly Rabbit Productions has been designing and developing websites since Spring of 2000.
Shelby A Robert, III
(the real "Shelly Rabbit")
After serving in the US Marine Corps, Shelby began his business career as the Data Processing Manager for a regional department store chain. The very high cost of computing equipment at the time, and the long lead times to bring program products into production gave him a clear understanding of the fundamental processes that are the foundation of most businesses. He led the development of a full suite of applications necessary to support the department store's accounting and merchandising functions, including many leading edge innovations for the retail trade.
When he incorporated service bureau, Kern Business Systems, the department store remained a customer. New customers included several credit unions, two major oil companies, a steel fabricator, and several agricultural firms. To support the requirements of these new customers, KBS expanded beyond its on-line service bureau offerings to add computer-output-microfiche to its product line. Both divisions of the company produced operating profits from their inception.
After selling KBS, Shelby accepted the position of US General Manager for a British based computer software company that sold general purpose utility software in two functional areas: (1) distributed laser printing on multi-user systems; and, (2) tools for the care and feeding of databases. The first US employee of the company, he built the sales, marketing, technical support, and administration operations, managed one of the product development teams, and served as CFO. As the primary American spokesman for the company, he developed and maintained strategic relationships with major global vendors. He introduced a sales and marketing strategy to the company that quadrupled its gross profits in a single year.
When he moved to Georgia, Shelby incorporated $uperbill Corporation to rescue a group of clients who had been stranded by a failed medical billing company. In order to improve the services delivered to all customers, he directed the migration of the customers from three disparate computing platforms to one. The revenue model for the company was changed to one that was incentive based so that both the clients and the company would benefit from better performance. The advantage to clients was that their costs remained fixed as a percentage of income. After five successful years in a very difficult marketplace, the company was sold.
A civic leader, an internationally published author on information process automation, a singer of barbershop harmony, and a private pilot, Shelby attended Vanderbilt University in Nashville, Tennessee, to study Economics and Business Administration, and Fresno State University in Fresno, California to major in Electrical Engineering.
© 2003-2004 Shelly Rabbit Productions